Borderlands 4, the most recent entry in Gearbox Software program’s common looter shooter franchise, is available to pre-order now for $70, a superb $10 lower than many assumed it could value. The sport’s value first got here into query when its September 12 release date was introduced with out pre-order particulars, and Gearbox CEO Randy Pitchford prompt that whether or not the sport got here with a $80 price ticket was out of his palms.
Pitchford put his foot in his mouth in a thread on X sharing a behind-the-scenes video about bringing Borderlands 4 to the Swap 2. A fan replied to the video asking Pitchford to not cost $80 for the sport, to which Pitchford responded, “A) Not my name. B) When you’re an actual fan, you’ll discover a strategy to make it occur.”
A) Not my name. B) When you’re an actual fan, you’ll discover a strategy to make it occur. My native sport retailer had Starflight for Sega Genesis for $80 in 1991 after I was simply out of highschool working minimal wage at an ice cream parlor in Pismo Seaside and I discovered a strategy to make it occur.
— Randy Pitchford (@DuvalMagic) May 14, 2025
Naturally, that got here off as a bit glib to anybody shocked by the sudden emergence of $80 video games following the discharge of Mario Kart World. Pitchford did not precisely double-down subsequent, however at a PAX East panel later in May, he additionally did not deny the sport would have a better value, noting that “Borderlands 4 has greater than twice the event funds than Borderlands 3.“
The official pre-order data settles issues: the sport isn’t going the best way of Mario Kart. The Commonplace Version of Borderlands 4 prices $70 and comes with free Vault Hunter, weapon and drone skins in the event you pre-order. When you step as much as the $100 Deluxe Version, you get much more skins and a “Bounty Pack Bundle” that features unique areas and weapons. For the $130 Tremendous Deluxe Version, you get all of that plus the “Vault Hunter Pack,” which incorporates the sport’s two story DLC packs and new playable characters. A $70 sport isn’t a $60 sport, but when value is your greatest concern, it is higher than $80.
Gearbox plans to point out off extra of Borderlands 4‘s story and gameplay at Borderlands Fan Fest on June 21. The sport is coming to PlayStation 5, Xbox Sequence X / S and PC on September 12. The Swap 2 launch is scheduled for 2025, too, and Gearbox plans to share extra details about it at a later date.
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