Samsung teases Bixby's flashy new Galaxy S25 AI talents

Abstract

Forward of Galaxy Unpacked, Samsung has posted a teaser video for its “true AI companion” that’s coming with the Galaxy S25 sequence.
Samsung seeks to spice up Bixby with enhanced AI capabilities to compete with Apple and Google.
All can be revealed quickly at Samsung’s Galaxy Unpacked occasion on January 22 10am PST/1pm ET.

Samsung is internet hosting its Galaxy Unpacked event on January 22 in San Jose, California, the place the tech big is predicted to disclose its highly-anticipated Galaxy S25 series to the world. Per week earlier than the occasion, the tech big posted a brand new video teasing the telephone’s new Galaxy AI capabilities, hinting on the reemergence of its ill-fated Bixby digital assistant.

The 17-second video teaser hit Samsung’s YouTube channel, giving us a glimpse on the new “true AI companion” coming to Galaxy telephones. Within the video, a girl might be seen speaking to Bixby on her gadget, asking the digital assistant to seek for an Italian restaurant with pet-friendly out of doors seating. She asks the assistant to ship the main points in regards to the restaurant to her buddy and to place them on her calendar. You’ll be able to watch the video under.

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Samsung is apparently desperately still trying to make Bixby a thing

Samsung is predicted to announce some huge modifications coming to Bixby because of AI at its Galaxy Unpacked occasion.

Samsung is taking part in catch-up with Bixby

Apple and Google have already up to date their digital assistants with new AI talents

Samsung’s digital assistant Bixby lags behind its largest opponents, Apple and Google, which have already introduced important AI enhancements to its flagship telephones final 12 months. Hopefully, Bixby’s new Galaxy AI enhancements will put it on a extra degree taking part in discipline with Gemini and Apple Intelligence.

In an interview with CNBC final 12 months, the manager vice chairman of Samsung’s cellular enterprise, Gained-joon Choi, mentioned the corporate is seeking to “redefine the function of Bixby” given the “emergence of generative AI and LLM (massive language mannequin) expertise.” Samsung launched an AI-powered Bixby last year; nonetheless, it was solely on the Galaxy W25 and W25 Flip in China.

With the Galaxy S24 sequence, Bixby gained some new Galaxy AI talents, like translating a reside name and summarizing net pages. Nonetheless, this 12 months’s Galaxy AI replace for Bixby is predicted to be extra transformational, making it extra conversational like ChatGPT. All can be revealed quickly at Samsung’s Galaxy Unpacked event on January 22. You’ll be able to watch the occasion reside that day at 10am PST/1pm ET on Samsung’s website or YouTube channel.