Philips Hue says US costs will go up in July due t...

When Philips Hue’s US costs go up subsequent month, you possibly can formally know who in charge. (Trace: It rhymes with “rump.”) Dad or mum firm Signify instructed Hueblog (via The Verge) that its worth will increase are “a direct results of tariffs.” See how simple that was, Amazon?

Earlier than that affirmation, the corporate vaguely referred to an upcoming worth enhance. “Hurry, costs go up on July 1,” advertising copy from earlier this month acknowledged.

Signify’s assertion to Hueblog doesn’t mince phrases about Trump’s trade war being the perpetrator. “Signify will enhance costs on our Philips Hue portfolio within the US, efficient July 1, 2025, as a direct results of tariffs,” it wrote. “We stay dedicated to offering customers with high-quality merchandise and options that make sensible lighting extraordinary. Signify reserves the fitting to change costs based mostly on new or extra tariffs turning into efficient sooner or later.”

We don’t but know the precise worth will increase. The corporate says it can reveal them once they take impact on July 1. However there are some hints. The newly upgraded Hue sensible button prices $32 in comparison with the old model’s $25. When you suppose that’s as a result of it’s a brand new model, the product stayed on the similar €21.99 as its predecessor in Europe. Up thus far, the corporate’s US pricing had been round a 1:1 conversion.